One challenge I've had to deal with this year is how to draw traffic to my site. For any new Etsy shop owners out there, one very important factor is "sharing the love" I have found that it is essential to create interesting treasuries.
Why are Treasuries so important? They show others what your interested in. This leads to people with similar likes and dislikes following your likes and dislikes. So doesn't it seem reasonable that a friend of a friend of a follower, might be in the market for what you are selling?
It may seem simple and there are a lot of other benefits when you start to evaluate deeper. But this is really a huge part. Its the kind of thing you do if you are not really into pushy sales, but you want to share with as many people as possible.
Plus you end up finding some super cool stuff along the way. Some of the best gifts I've given have come from some really cool treasuries. ;)